Digital reach & engagement
Ruderman Family FoundationMOVES THAT CREATE MOMENTUM
What are youtrying to move?
Strategy, storytelling and digital for people and organizations building something meaningful.
01
RESULTS & ORGANIZATIONS THAT MOVED.
Increase in donations for trauma care
AMEN – Land Where Women HealApplicants per program cycle
Link20 × Israeli Volunteering CouncilPerformances
Dance In Peace107 × HEARTIVISM | Tel Aviv Museum of Art02 / WHERE ARE YOU RIGHT NOW?
What is keeping you
from moving?
01
Where do we start?
CLARITY
There is an idea, challenge or opportunity, but the priorities, positioning and first move are still unclear.
02
Where is our audience?
PRESENCE
You have something meaningful to offer, but the right people are not seeing it, connecting with it or joining in yet.
03
Why is it stuck?
A GROWTH ENGINE
The direction exists, but competing priorities and disconnected work are keeping momentum from becoming consistent growth.
03 / FOUR KINDS OF MOVES
How does it
become a move?
Four ways in, depending on where you are. Each one is scoped to the stage, the complexity and what the move actually needs.
Active engagements limited to 3–4 mission-driven organizations & initiatives per quarter.
01
FIND THE DIRECTION
Strategic & Creative Intensive
Starting Point
A focused strategic process for organizations, initiatives and ideas that need clarity before they invest in execution. I research the context, audience and stakeholders, sharpen the positioning, identify opportunities and turn complexity into a clear strategic direction.
THE DETAILS
WHEN You know something needs to change. You just haven't figured out what the right move is yet.
WHAT WE CAN WORK ON
- Strategic research
- Audience & stakeholder insights
- Positioning
- Narrative & messaging
- Opportunity mapping
- Creative directions
- Partnership opportunities
- Strategic priorities
- Action roadmap
OUTCOME A clearer position, a sharper idea and a practical direction for what to do next.
02
MAKE IT MOVE
From Strategy to Activation
The Move
Turning strategy into a concrete move: campaign, launch, initiative or public facing move, connecting the idea, story, audience, partnerships and execution.
THE DETAILS
WHEN You know where you want to go. Now you need to turn it into something people can see, join, support or share.
WHAT WE CAN WORK ON
- Campaign strategy
- Launch strategy
- Creative direction
- Messaging & storytelling
- Audience strategy
- Partnerships & collaborations
- Fundraising campaigns
- Community activation
- Digital campaigns
- Content direction
- Project coordination
OUTCOME A strategic idea translated into a real-world move with a clear message, audience and activation plan.
03
THINK WITH ME
Strategic Growth Partner
Strategic Partnership
An ongoing strategic partnership for organizations that have multiple moving parts and need a senior external brain to connect the dots, make decisions and move things forward. This is not a predefined package. The scope adapts to what the organization actually needs.
THE DETAILS
WHEN You don't need another supplier. You need someone who can think alongside you.
WHAT WE CAN WORK ON
- Strategic advisory
- Growth & positioning
- Strategic communications
- Audience development
- Partnerships
- Campaign direction
- Research & opportunity mapping
- Digital strategy
- Project leadership
- Hands-on execution when needed
OUTCOME Ongoing strategic thinking, clearer decisions and someone who can move between the big picture and the actual work.
04
AI FOR IMPACT ORGANIZATIONS
Making Work Smarter
AI for Impact Organizations
Integrating AI into the way impact organizations work, grow and create change: identifying the tools and workflows that save time, sharpen effectiveness and strengthen the organization's ability to act and make an impact, while protecting what makes it unique.
THE DETAILS
WHEN You hear about AI everywhere, but it's not clear where it actually helps your organization — or where to safely start.
WHAT WE CAN WORK ON
- Process mapping & AI opportunity identification
- Matching AI tools to your organization's needs
- Building smart workflows
- Optimizing recurring tasks & processes
- Embedding AI into everyday work
- Solutions tailored to teams & organizations
- Ongoing guidance, training & adoption
OUTCOME Time freed up, processes that run smarter and a team that uses AI with confidence — without losing the organization's identity.
NOT SURE WHERE TO START?
Tell me what you're trying to move, and we'll figure out the right next step together. You don't need to know which service fits before we talk.
TELL ME WHAT YOU'RE TRYING TO MOVE04 / FOR PHILANTHROPIC FOUNDATIONS
You support change.
I help connect the dots.
Foundations operate at the intersection of influence, knowledge, communities and ideas. I help connect initiatives, stakeholders and partners, translate complex work into clear narratives, and build the visibility that turns your activity into public impact.
WHERE I COME IN
- Strategic positioning
- Communications & public presence
- Stakeholder engagement
- Partnerships
- Strategic projects & initiatives
- Audience & community engagement
- Digital initiatives, where they serve the goal
Senior advisory, communications and hands on initiative work, from someone who has done this inside and alongside foundations.
THREE WAYS IN
01IMPACT NARRATIVE AUDIT
Find the story inside the strategy.
A strategic review of how your foundation communicates its purpose, work and impact — and where it can become clearer, more distinctive and more compelling.
02IMPACT COMMUNICATIONS SYSTEM
Turn your work into an ecosystem of stories, knowledge and engagement.
A communications infrastructure connecting strategy, grants, data, stories from the field, website, content and stakeholder communications.
03GRANTEE IMPACT LAB
Strengthen the organizations you support.
A funder-sponsored capacity-building program helping selected grantees sharpen their positioning, communications and digital capacity.
05 / ABOUT LIOR
Why
me?
You have something important to say.
I help it go further.
I don't believe every challenge needs another campaign.
Sometimes, it needs a better story.
Sometimes, a different audience.
Sometimes, a new connection.
And sometimes, a completely different question.
I'm Lior. For over a decade I've led strategy, growth, marketing and innovation moves for organizations, initiatives and businesses that want to grow, change, or simply do things differently.
Research in culture and psychology taught me what actually moves people. Years in impact, culture and mission-driven work taught me how to turn that into narrative, audiences, partnerships and action that create momentum.
10+ YEARSStrategy, communications & marketing
CROSS-SECTORNonprofits · Philanthropy · Culture · Initiatives
ISRAEL × GLOBALExperience across local and international arenas
M.A + B.AM.A. in Cultural Research, B.A. in Political Science & Psychology
If there's something bigger you're trying to express, build, or bring to life, let's talk.
Start the conversation06 / LET'S TALK
Is there something
you're trying to move?
Tell me what you're building, where you are and what feels stuck. We'll see whether and how it can become a move.